Tobacco Prevention in Santa Clara County

(This is an excerpt of the press release from Santa Clara County Public Health Department)

(AP File)

The Santa Clara County Public Health Department was one of only three counties in California that received a $6.9 million federal grant, entitled Communities Putting Prevention to Work (CPPW). The two-year grant was provided to specifically tackle tobacco prevention issues, from policy and systems changes, to environmental changes, with the goal of creating a healthy and tobacco-free community for all residents and visitors.

From decreasing tobacco use and exposure to expanding coverage of cessation classes and nicotine replacement therapies, those working under the CPPW grant looked at the many ways to minimize the burden of tobacco in Santa Clara County. The Public Health Department, along with many grant partners throughout the community, worked with local policy makers to ensure that residents and employees were better protected against the harms of secondhand smoke in outdoor dining areas, parks, and other areas where smoking was still allowed. Those working under the CPPW grant also partnered with healthcare facilities to build cessation resources, and worked with local health plans to expand coverage options for nicotine replacement therapies. CPPW partners worked with local colleges and universities to create smoke-free campuses. CPPW partners’ work also includes working with local jurisdictions to decrease the illegal sales of tobacco to youth and hold tobacco retailers accountable for any sales to minors.

During the two-year period, CPPW partners inspired the successful adoption of over 40 policies relating to tobacco use and secondhand smoke exposure at various levels. In addition, the grant helped create a very successful campaign called “You Smoke They Smoke,” which used television and radio advertisements to warn of the serious dangers of secondhand smoke. They also created a youth prevention campaign, “Lame Reasons to Smoke” to discourage youth from using tobacco products, and are currently finishing a cessation campaign to encourage community members to quit smoking.


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