SF Zoo to raise ticket price

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(AP)

SAN FRANCISCO (BCN)

A $2 increase for tickets to the San Francisco Zoo was unanimously approved Thursday by the city’s Recreation and Park Commission.

Zoo executive director Tanya Peterson told the commission that the price hike was needed because of increasing operating costs and costs of living in San Francisco.

Admission is currently $12 for adult city residents and $15 for non-residents, with discounted tickets for seniors and children.

The $2 increases will take effect for all of those categories, while admission will remain free for children 3 years old and younger and for San Francisco Unified School District groups of students.

Peterson said the cost of entering the zoo is still cheap compared to the $29.95 needed to enter the California Academy of Sciences in Golden Gate Park, and still costs less than Oakland’s zoo, which is smaller.

The increase will take effect starting in September to avoid the busier summer months and will be accompanied by a temporary bug exhibit and a new children’s playground, she said.

The last price hike came in 2008 and the zoo saw a slight drop in attendance but “more than made up for it in revenue gains,” Peterson said.

Commission president Mark Buell said the increase was an example of the zoo “trying to be efficient but yet be competitive.”

(Copyright 2013 Bay City News. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.)

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