With its agreement effective in January 2005, KTSF became the first Asian media outlet in the United States to provide its clients data from Nielsen Media Research. With Local People Meter (LPM) available in the San Francisco market, KTSF has access to daily household and demographic information. What we have seen at KTSF with LPM data is primetime viewership levels that compare favorably with the Hispanic broadcasters and even some network affiliates. Some of the key findings from Nielsen include the following:

• Chinese Newscasts (M-F 7:00pm, 10:00pm, 12:00am) During 2006 an average of 92,000 people per night watched KTSF Chinese news programming.

• Golden Selection Dramas (M-F 8:00pm-10:00pm). During 2006 an average of 55,000 viewers per night watched KTSF Chinese-language dramas acquired from China, Hong Kong, Taiwan and Korea.

• Talk Tonight (live M-F 11:00pm, repeat following weekday at noon) Since our new Chinese language talk show debuted in February of 2006, an average of 41,000 viewers 18+ have watched each program.

KTSF is proud to provide our clients access to Nielsen ratings in San Francisco, which will help them make strategic decisions in their efforts to better reach the growing Asian American market.

For specific requests for household and demographic ratings information, current or prospective clients can contact Yukai Liu at 415-468-2626 or email to yliu@ktsftv.com.