Barbie, long the reigning queen in the doll world, has suddenly been thrust into the battle of her life.
But Barbie’s competitors look nothing like the blue-eyed, blond-haired, long-legged fashion icon. And they don’t have the same baggage and old standards of beauty either. They’re Mattel’s Monster High dolls, vampy teens that are patterned off the offspring of monsters like Dracula and Frankenstein, have neon pink and green streaks in their hair. They’re the latest doll craze threatening 54-year-old Barbie’s No. 1 throne.
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