Litterati’s campaign to clean up the planet

(KTSF by Jessie Liang)

Litterati, the project by Oakland-based serial entrepreneur Jeff Kirschner that encourages people to photograph, upload, and tag litter they find before picking it up. “There’s trash everywhere,” Kirschner said, “If we don’t start to do something about the problem now, it’s only gonna continue to get worse.”

Jeff Kirschner, founder of Litterati project (KTSF)

In a short time, Litterati’s “digital landfill” has already amassed more than 11,000 pieces of trash. Now, with geo-tagging and a grant from a nonprofit, Kirschner is getting deeper insight into the problems of trash, including what items and brands are overrepresented in the litter-verse and where trash cans and recycling bins are most needed. With the data he’s amassing, Kirschner hopes to work with private and public entities to implement solutions.

“We’re able to understand the most commonly found brands and product types because people are tagging them,” Kirschner said, “So when we aggregate that data, we’re able to use that a way to really helpfully cleaning the environment.”

Litterati’s campaign has become part social media, part social justice. For more information about Litterati’s campaign, please visit or

(Copyright 2013 KTSF.  All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.)

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